Tuesday, December 8, 2009

cultivating domesticity is in business




cultivating domesticity has entered into a whole new crafty realm. in the past two weeks we have:
  • conceptualized and designed a new logo and visioning statement for the cultivating domesticity brand
  • had that logo and statement made into two custom rubber stamps for use in business cards and labels
  • started mass production of measuring tape wallets and fused plastic bag pouches
  • set up as a vendor at a craft fair
  • sold some stuff.
  • installed paypal on the blog - check it out on the sidebar
  • and i'm on the way to opening an etsy shop


most of the credit for these efforts goes to my amazing fiance, marty, for supporting and seeing this process through, especially as i'm preoccupied with simultaneously finishing one job and starting another.
also thanks to the help of many friends and family - mom for prepping all the wallets, adrionna and sonny for assisting with shopping, hannah for setting us up at the craft fair and sharing her wisdom, aryn, megan, and katy for their support and visioning with branding language, and all the friends and fam who have been avid readers of the blog and who came out to the first craft fair to support - thank you!



it's been a good learning experience. my sewing machine broke down the night before the craft fair - right when i was counting on pumping out a bunch of last minute wallets.
for one, i learned that "heavy duty thread" is actually for hand quilting, not machine stitching - oops. thanks to the ladies of sew images for teaching me that lesson and fixing the timing issues on my poor machine.  secondly, i only sold two wallets and three pouches during the course of the craft fair, so i didn't have need to be stressing the night before about not having enough products. thirdly, i picked up a lot of good ideas and inspiration for display from other crafters who came to the fair, and our brilliant idea to bring lamps and christmas lights was affirmed when our table was the warmest, most luminous booth in the joint.



lastly, i learned a ton from hannah, who has been doing this kind of thing a while and picked up the slack in terms of things i never thought of, such as: money for change, receipt books, and display. i also learned that if, at the end of the night you haven't really made a profit (as seemed to be the case for most vendors) it's a great idea to go around and trade with other people whose stuff you like. i got a great necklace made out of the little vinyl circle cutouts from the centers of old records from sarah at glitzfritz.

here's the new logo and visioning statement:


i love the rubber stamp aesthetic, and the cost effectiveness and reusability. thanks, marty.




i've already had several orders for measuring tape wallets - if you're interested shoot me an email: cultivatingdomesticity [at] gmail [dot] com
i'm relishing the process of packaging and sending them out. i love gifts. if you're looking for holiday gifts you can order now and have them in time for the holidays... i'm just saying.



3 comments:

Unknown said...

you are so incredibly talented and creative, and i am so proud of your forward motion in profiting from your crafts!

kasha said...

thanks melissa! you're the best.

la_sale_bete said...

Congratulations, Kasha!
This is so awesome! I'm really excited for you, and I think the wide dissemination of your wonderful creations will make the world a better place.